Housed in an intimate, underground space, the venue was designed to put the focus on performers and their craft in an effort to create a unique connection between artists and the audience. With a tagline of “Arts Underground”, SubCulture, founded by brothers and lifelong music lovers Marc and Steven Kaplan, features programming that reflects the brothers' desire to cross a wide array of genres and mediums in the same way that most people's tastes span a diverse range of styles and interests. The result is a performance slate curated to engage, provoke, and inspire, but most importantly, to entertain the SubCulture audience.