BeBrasil is a pop-up festival that will introduce Brazil's innovations to the world by celebrating new creative products and services developed through inspiring and collaborative work. During the week of October 15-22, 2013, the creativity of Brazil will take over New York in a hub on West Broadway, and in simultaneous activities happening at exclusive satellites throughout the city. The week-long festival will bring together Brazil’s most creative professionals and innovative companies from the following sectors: Fashion, Architecture, Design, Food and Beverages, Plastics, Cosmetics, Film, Music, Aerospace and Technology. BeBrasil is an initiative organized by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The festival is open to the public.