A visit to Poster House in Chelsea, which celebrates the art and social impact of posters from the 1800’s to the present day. Poster House, which opened its doors to the public in June of 2019, is the first museum in the United States devoted solely to the art, history and impact of the medium. The collection contains over 10,000 posters. Over 100 countries are represented.

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> GOOD EVENING AND WELCOME TO NYC ARTS.

ON LOCATION AT THE METROPOLITAN MUSEUM OF ART.

I'M IN THE GRAND SPACE CON CONTAINING THE TREASURE THAT IS THE TEMPLE.

IT WAS BUILT AROUND 15 BC.

THE 1965, THE TEMPLE AND ITS GATEWAY WERE GIFTED BY EGYPT TO THE UNITED STATES.

AWARDING TO THE MET TWO YEARS LATER AND INSTALLED HERE IN 1978.

TRANSPORT TO THE MET AND INSTALLATION WAS DONE WITH GREAT CARE.

THE SETTING WAS DESIGNED TO APPROXIMATE THE LIGHTING IN ITS ORIGINAL LOCATION INCLUDING A REFLECTING POOL THAT EVOKES THE NILE.

IT'S ONE OF THE ICONIC AND MOST BELOVED WORKS OF ART AT THE MET.

THE TEMPLE WAS SAVED AS A RESULT OF THE INTERNATIONAL CAMPAIGN TO SAVE THE MONUMENTS OF NUBIA.

IN THE EARLY 6'60, THE CAMPAIGN BROUGHTTOGETHER 60 COUNTRIES.

WITHOUT THIS CARE, THE TEMPLE WOULD HAVE BEEN FLOODED PERMANENTLY.

THERE WERE ALSO THE STAGE FOR DAILY RITUALS THAT WERE IDEALLY PERFORMED BY THIS PHAROAH BUT IN FRA BY PRIESTS.

THE DESIGN REPRESENTED A VARIETY OF RELIGIOUS AND MYTHOLOGICAL CONCEPTS.

WHEN IMPORTANT ASPECT WAS BASED ON THE UNDERSTANDING OF THE TEMPLES AS AN IMAGE OF THE NATURAL WORLD AS THE EGYPTIANS KNEW IT.

THESE ARE REPRESENTED BY THE MANY CARVINGS THAT SEEM TO GROW FROM THE WATER.

FROM EGYPTIAN ANTIQUITY ON THE CITY'S UPPER EAST SIDE, WE MAKE OUR WAY DOWNTOWN TO WEST 23rd STREET TO VISIT ONE OF MANHATTAN'S NEWEST MUSEUMS.

POSTER HOUSE WHICH OPENED ITS DOORS IN JUNE OF 2019 IS THE FIRST MUSEUM IN THE UNITED STATES DEVOTED SOLELY TO THE HEART, HISTORY AND IMPACT OF THE MEDIA.

THE COLLECTION CONTAINS OVER 10,000 POSTERS SPANNING THE LATEST 1800s TO THE PRESENT DAY.

OVER 100 COUNTRIES ARE REPRESENTED.

POSTERS HAVE BEEN AN IMPORTANT MEANS OF MASS COMMUNICATION ESPECIALLY IN TIMES OF CRISIS.

EARLIER THIS YEAR IN RESPONSE TO THE PANDEMIC, POSTER HOUSE PARTNERED WITH PRINT MAGAZINE, TIME SQUARE ARTS AND FOUR FREEDOMS TO LAUNCH A CITY WIDE PUBLIC SERVICE CAMPAIGN.

THE PSAs WERE SEEN THROUGHOUT THE CITY ON NEARLY 1800 DIGITAL SCREENS AND BILLBOARDS.

CURRENTLY ON VIEW, THE PRESS POSTER OF PAUL KENNEDY JUNIOR CHRONICLES THIS DETROIT BASED PRINTER'S ADVERTISEMENT OF BLACK BASE IN THE RULE SOUTH.

THE SLEEPING GIANT POSTERS AND THE CHINESE ECONOMY EXPLORES ECONOMY THAT'S ECONOMIC RELATIONSHIP WITH THE WORLD THROUGH POSTER DESIGNS IN WHICH WESTERN MARKETING IDEAS ARE TRANSLATED INTO CHINESE VE VERNACULAR.

IT'S CONSIDERED ONE OF THE MOST IMPORTANT MOVEMENTS IN GRAPHIC DESIGN HISTORY.

CHIEF CURATOR WILL BE OUR GUIDE TO THIS UNIQUE EDITION TO NEW YORK'S ART COMMUNITY.

HI.

I'M ANGELINA.

THE FIRST MU SSEUM IN THE UNITE STATES DEDICATED TO THE ART AND HISTORY OF POSTER.

IT MARRIES WORD AND IMAGE.

THIS REALLY BEGAN IN THE LATE 1860s WHEN THE FATHER OF THE POSTER PERFECTED THE ALREADY EXISTING COLOR LITHOGRAPHIC PROCESS THAT THAT POSTERS COULD BE MADE CHEAPLY AND QUICKLY USING THE FULL SPECTRUM OF THE RAINBOW.

POSTERS WERE PRIMARILY TEXT BASED SO THEY WERE BROAD SIZE.

THAT REQUIRES YOU HAD TO BE LITERATE IN ORDER TO UNDERSTAND THEM.

YOU SEE AN IMAGE AND YOU UNDERSTAND THE PURPOSE OF THE POSTER RIGHT AWAY.

IN FACT, THAT'S WHAT MAKES A GOOD EFFECTIVE POSTER.

IF A POSTER DOESN'T COMMUNICATE ITS PURPOSE TO YOU IN LESS THAN A SECOND, IT'S FAILED.

POSTER HOUSE TYPICALLY HAS TWO OR THREE EXHIBITIONS ON VIEW AT ANY TIME IN ADDITION TO OUR PERMANENT POSTER HISTORY TIME LINE WHICH YOU CAN SEE BEHIND ME.

THE BEGINNING OF THIS TIME LINE STARTS WITH THE FATHER OF THE POSTER.

BECAUSE THE EARLIEST POSTERS ARE DONE VIA STONE LITHOGRAPHY.

EVERY POSTER WOULD HAVE TO BE MADE SEPARATELY.

IT'S A PROGRESSIVE PROOF.

A PRINTER WOULD ONLY MAKE ONE.

IT'S A WAY FOR A PRINTER TO DETERMINE IF THE DIFFERENT COLORS SEPARATED THAT LINE UP AND IF IT PRINTS CLEANLY.

IT WAS ORIGINALLY DESIGNED FOR A DEPARTMENT STORE.

IT REJECTED IT.

WE DON'T KNOW BECAUSE IT'S A BEAUTIFUL IMAGE.

THE NEXT STOP ON THE POSTER HISTORY TIMELINE FOCUSED ON THE FATHER OF MODERN ADVERTISING.

HE PUTS A WOMAN IN A GREEN DRESS ON A RED HORSE.

WHAT DOES THAT HAVE TO DO WITH CHOCOLATE.

THIS POSTER IF FOR CHOCOLATE.

THAT WAS THE ENTIRE POINT.

THIS IS FIRST TIME WE SEE A MASCOT BORN IN ADVERTISING.

PEOPLE WERE SO CAPTIVATED AND IN STE STEAD OF ASKING FOR IT BY NAME, THEY WOULD SAY CAN YOU GIVE ME THE LADY ON THE RED HORSE.

THAT'S HOW THE BRAND BECAME MEMORABLE AND KNOWN THROUGHOUT PARIS.

THE NEXT STOP ON THE TIMELINE THE THE POSTER FOR COMPARI.

THEY HAVE CREATED HUNDREDS OF POSTERS.

ALL ARE STAND OUT.

THIS IS VERY INTERESTING BECAUSE IT'S ITALIAN ART DECO.

IT COMBINED A WILL THE OF DIFFERENT STYLES.

YOU'LL GET ELEMENTS OF FUTURISM, OF CUBISM AND THE ITALIANS LOVED TO PLAY WITH SHADOW IN DEEP, RICH COLORS IN THEIR POSTER.

YOU'LL GET A LOT OF THAT IN THIS DESIGN.

IT'S FOR THE FILM THE LAST FLIGHT.

POSTER DESIGN IN RUSSIA AT THIS TIME WAS A HOT BED OF CREATIVITY.

THESE DESIGNERS RARELY SAW IMPORTED FILMS BEFORE CREATED THE POSTERS FOR THEM.

THEY WOULD JUST GET THE TITLE OR MAYBE A FILM STILL.

VERY MINIMAL INFORMATION.

I HAVE TO TELL PEOPLE THIS IS NOT FOR THE MONTAGE.

THE ABILITY TO INSERT A LARGE PHOTOGRAPH INTO POSTERS WAS NOT REALLY AVAILABLE AT THIS TIME.

INSTEAD WHAT THEY WOULD DO IS PROJECT A FILM STILL ONTO THE WALL OF THEIR STUDIO AND THEN TRACE OVER THAT FIGURE.

ALSO, THIS TILE WOULD BE MADE COMPLETELY ILLEGAL UNDER STALIN.

IT'S SHORT, BEAUTIFUL, IMPORTANT PERIOD IN HOSTER HISTORY.

AFTER THAT WE LOOK AT THE MID CENTURY POSTERS OF SWITZERLAND AND THE INTERNATIONAL TYPOGRAPHIC STYLE.

THESE ARE AMAZING BECAUSE YOU GET AN ARRAY OF PRINTING TECHNIQUES ALL IN ONE POSTER.

AFTER THAT, WE FOCUS ON PSYCHEDELIC POSTER WHERE WE HAVE NINE AMAZING EXAMPLES OF THE MOST IMPORTANT PSYCHEDELIC POSTER ARTIST FROM 1966 TO 1970.

AN INCREDIBLY SHORT EXPLOSIVE PERIOD IN POSTER DESIGN.

ALL THESE POSTERS ADVERTISE THE MAIN VENUES FOR PSYCHEDELIC MUSIC FOR THAT TIME.

AFTER THAT WE FOCUS ON THE REMARKABLE CON TRITRIBUTIONS TO PUBLIC THEATER WHICH IS ALMOST 30 YEARS OF ADVERTISING.

SHE HELPED REDEFINE HOW ADVERTISING WAS DONE IN NEW YORK.

MAKING IT AS VIBRANT AND EXPLOSIVE AS THE THEATER ITSELF.

HE'S MAKING HIS LIVING MAKING POSTERS TODAY WHICH IS AMAZING.

POSTER HOUSE IS STILL DIRECTING IMPORTANT POSTERS MADE TODAY.

WE ACTIVELY COLLECT POSTERS FROM ALL AROUND THE WORLD FROM ALL MAJOR AND MINOR AD AGENCIES.

PLEASE STOP BY AND SEE THEM.